Hiya, the name's Ned! I’m an all-rounder designer living in Lawson, Blue Mountains.
I gear myself towards static visuals & images, but love exploring & learning new mediums, programs & platforms to further enhance my next project.
My practice is driven & inspired by my hobbies & interests, from mixology, to tabletop games, 3D modeling, photography, video games or whatever my curiosity fixates on by this time next week.
SMOKESTACK is a branding project targeted at a mock client situated at the heart of Katoomba, Blue Mountains NSW.
It is run & owned by a heritage listed hotel company & stands as a cultural hub, connecting Sydney to the Greater West.
This project gives the brewery a complete brand overhaul & lets it not only be a happy addition to the hotel, but the reason to stay, dine & relax there, bringing critical tourist traffic to the Blue Mountains & breathing life into the struggling craft brewing industry in Australia.